November 14, 2018

Senior Partner Estrella Elamparo discussed crisis prevention and management from a legal perspective at PR Asia 2018 at the SMX Aura.

This is the first year that PR Asia is held in the Philippines, aimed at public relations and corporate communications professionals in Southeast Asia. Previous conferences have been held in Singapore and Malaysia. This year, the highlight will be on constant challenges in today’s media and communications landscape.

Other topics covered are bridging the gap between communications and revenue, learning the language of Gen-Z and digital natives, why content is still king, how to leverage on influencers for luxury brands, and the importance of building a powerhouse communications team.